Design •
Branding •
Systems •
Digital Experiences •
Campaigns •
CRM •
Packaging •
Design • Branding • Systems • Digital Experiences • Campaigns • CRM • Packaging •
A Little About Me
I love the smell of fresh ink on paper like any other graphic designer worth her weight, but there’s so much more to storytelling than print on paper. I’m energized by gathering insights, conceptualizing, testing, and designing the kit of parts the customer sees throughout their brand experience (whether that’s in-store, online, or on the package they're holding). How color, type, graphic elements, textures, and photography systematically come together to tell a compelling story is my jam.
A Few Things I’ve Worked On
Rebrand & Site Design // GoodBread Capital Partners
Brand & Packaging Refresh // Good Measure (General Mills)
Rebrand // Shutterfly
Tone & Voice // Shutterfly
Wedding Rebranding // Shutterfly
Rebrand // Girls Gotta Run Foundation
Packaging Suite Redesign // Caribou Coffee
Holiday Campaign // Caribou Coffee